A complete 3-step daily skincare routine designed to cleanse, boost and deeply hydrate the skin.
Built around BEAUTIFY Serum Skin Booster 18+ as the hero treatment, the HYDRIFY Routine combines targeted cleansing, a powerful multi-active serum and lightweight intensive hydration to help skin look smoother, firmer, healthier and naturally radiant.
The routine works across three essential skincare steps:
✓ CLEANSE — Remove excess oil, impurities and buildup
✓ BOOST — Target fine lines, texture, pores, hydration and radiance
✓ HYDRATE — Restore moisture, soothe the skin and support the moisture barrier
Designed for daily morning and evening use, this simple 3-step system helps improve the overall look and feel of dehydrated, dull, tired or uneven-looking skin.
What’s Inside This Routine
1. BEAUTIFY Facial Cleanser Gel with Centella — 200 ml
A refreshing daily facial cleanser formulated to remove impurities, excess oil and buildup while leaving skin feeling clean and refreshed.
Formulated with Matmarine™ G, Centella Asiatica, Tea Tree Oil, Niacinamide, Salicylic Acid and Lactic Acid to help support clearer-looking, balanced skin.
Key Benefits
✓ Cleanses away impurities and excess oil
✓ Helps reduce the appearance of visible pores
✓ Supports clearer, fresher-looking skin
✓ Helps improve the look of uneven texture
✓ Prepares skin for the treatment steps that follow
✓ Suitable for daily use
2. BEAUTIFY Serum Skin Booster 18+ — 30 ml
The hero of the routine.
A concentrated daily skin booster powered by Argireline® Peptide Solution C and more than 18 active ingredients to target multiple visible skin concerns in one lightweight serum.
Key Benefits
✓ Helps reduce the appearance of fine lines
✓ Helps improve the look of skin firmness
✓ Delivers intensive hydration
✓ Helps refine the appearance of pores
✓ Supports smoother-looking skin texture
✓ Boosts radiance and healthy-looking glow
Powered by: Argireline® Peptide, Hyaluronic Acid, Niacinamide, Retinol, Hydrolyzed Collagen, Vitamin C, Vitamin E, Panthenol and additional skin-supporting actives.
3. BEAUTIFY Soothing Gel with Hydagen® Aquaporin — 120 ml
An ultra-light moisturizing gel designed to complete the routine with deep hydration, soothing care and moisture-barrier support.
Powered by Hydagen® Aquaporin, Hyaluronic Acid, Niacinamide and Vitamin E, its lightweight texture absorbs quickly without leaving skin feeling heavy or greasy.
Key Benefits
✓ Delivers deep, long-lasting hydration
✓ Helps soothe dry, stressed or uncomfortable skin
✓ Supports the skin moisture barrier
✓ Helps leave skin soft, smooth and refreshed
✓ Lightweight and fast-absorbing
✓ Non-greasy daily moisturizer
Why This Routine Works
Great-looking skin starts with the right sequence.
The HYDRIFY Double Skin Booster 18+ Routine combines three complementary actions in one easy daily system.
1. CLEANSE
Facial Cleanser Gel removes impurities, excess oil and buildup to create a fresh, clean base for the rest of your routine.
2. BOOST
Serum Skin Booster 18+ delivers a concentrated blend of more than 18 active ingredients to help improve the appearance of fine lines, firmness, pores, texture, hydration and radiance.
3. HYDRATE
Soothing Gel replenishes moisture, helps calm the skin and supports the moisture barrier to leave skin feeling soft, comfortable and refreshed.
Together, the three steps help skin look:
CLEANER • SMOOTHER • FIRMER • DEEPLY HYDRATED • MORE RADIANT
